Social and Behavioral Change Communication (SBCC) Strategy and Action Plan “Reaching for a better life”

The beliefs and attitudes about disability are individually experienced but often socially constructed. Persons with disabilities are significantly affected by the way disability is understood, explained within society, and how people behave that result in fear, stigmatization, discrimination, deny persons with disabilities their dignity and abilities, and hinder effective participation in society on an equal basis with others. To address these barriers, USAID Okard aims to catalyze change by exploring what communities know, how they think, believe, and decide to act and behave towards persons with disabilities and their families.
On 30 June 22, USAID Okard organized the official launch of the Social and Behavioral Change Communication (SBCC) Strategy and Action Plan, titled “Reaching for a Better Life.” This document has been developed based on evidence from the literature review and compiles and analyzes several testimonies shared by a diverse representation from the Lao community. Therefore, this document will guide and support the USAID Okard Activity and stakeholders to influence and shift people’s attitude, perceptions, and behavior towards disability inclusion.
Apart from the launch, USAID Okard sub-recipients who implement SBCC interventions updated their progress and reflected on their achievements, challenges, and areas for improvement. The highlight of the workshop was also to acknowledge the outstanding contribution of the community role models towards disability inclusion and drive to make positive changes for a more inclusive community.
USAID Okard, funded by USAID and implemented by World Education, Inc., in partnership with Humanity and Inclusion improves access to quality rehabilitation and economic opportunities for persons with disabilities, and supports design and implementation of disabilities inclusive policy.
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